• How to use this free template

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A structured approach to your brand's social media strategy is essential for creating a cohesive and impactful online presence. Establishing clear content pillars helps you maintain focus and consistency, ensuring that your messaging aligns with your brand values and resonates with your audience. This template for building your brand content pillars will guide you in defining these key themes, enabling you to develop a well-rounded social media strategy that effectively communicates your brand’s identity, helps your platform grow and drives engagement.

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Example Brand Content Pillars

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Below are some high-level examples of content pillars that we use for The Productivity Method brand social pages : https://www.instagram.com/theproductivitymethod/ https://www.tiktok.com/@theproductivitymethod

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• Remember the 50/30/20 rule!

| Content Pillars: | PILLAR 1: Productivity and Organisation education | PILLAR 2: Self Care / Lifestyle | PILLAR 3: Self-Development | PILLAR 5: Work Life | PILLAR 4: Product Promotion | | --- | --- | --- | --- | --- | --- | | Brand concentration | Primary | Secondary | Secondary | Secondary | Promotional | | % Of Content: | 50% | 10% | 10% | 10% | 20% | | Growth Content: | - The science behind building a routine

• Notion hacks you need to know
• Surviving burnout
• Stress relief techniques you need
• Tips to instantly feel better
• How to stop procrastinating right now | - Stretches to try if you have a desk job
• Lunch inspo for WFH days
• Quotes to save for later
• Top tunes for focused work
• Inspirational soundbites
• Ways to practise self-care | - Are you in the right job?
• Insights from inspirational figures
• Secrets to social media growth
• Budgeting your salary
• Tips for clearing your debt - Exit your lazy girl era | - Team culture
• Corporate job humour
• Trends
• Memes
• Monthly starter pack
• Behind the scenes
• Hacks to 10 x your WFH productivity
• How to be productive after your 9-5 | - Our favourite pages in our digital planner
• UGC Content
• Product unboxing
• How to create a daily schedule in our digital planner
• Productivity Framework
• Vibe per planner - Product launch content - Trends | | Community Building Content: | - Giveaways | - Interactive posts
• Posts to save and screenshot | | - Day in the life | - Customer reviews
• Testimonials |

Your Brand Content Pillars

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Before you start mapping out your personal content strategy, start by defining how you want your brand's social media platforms to be perceived. While you’re thinking about this, remember the quote; “tell them something, don’t sell them something.”

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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Based on these ways in which you want to be perceived by your audience, use the table below to start building out your brand content pillars.

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| | PILLAR 1: | PILLAR 2:

| PILLAR 3: | PILLAR 4: | PILLAR 5: | | --- | --- | --- | --- | --- | --- | | Brand Concentration | Primary | Secondary | Secondary | Secondary | Promotional | | % of Content: | % | % | % | % | % | | Growth Content: | | | | | | | Community Building Content: | | | | | |

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Now that you have identified how you want to your brand to be perceived by your audience, and you’ve built out your brand content pillars, you should have a really good idea of the types of content you’re going to be creating. Next, you can get started with planning and creating your first pieces of content using our ‘Brand Content Calendar’.

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